Content Design
Social media templates, print collateral, newsletters, and branded content.
Top Equity + Toomey
Katie designed a 15-piece Instagram template suite for real estate agent Jenn Toomey of Top Equity + Toomey, giving her a ready-to-post library for open houses, new listings, just-sold announcements, client celebrations, and personal brand posts. Each template carries the Top Equity + Toomey and Real Estate Essentials branding, plus “As Seen On” call-outs for Utah’s Real Estate Essentials on ABC4, so every post builds recognition while staying easy for the agent to update with new photos and details.
Real Estate Essentials
As Chief Marketing Officer for Real Estate Essentials, Katie directed both digital and traditional marketing for a statewide network of 250+ agents. Her responsibilities span content creation, social media, website development, print collateral, and producing a weekly TV segment featuring new listings. Data-driven campaigns and brand-building work she led contributed to a 105% jump in home sales and brokerage performance between 2024 and 2025, and she co-produces the television show, handling episode planning, scripts, and talent coordination.
CEOc
At the Louisville Healthcare CEO Council (CEOc), Katie worked as a Communications Coordinator, managing digital content and analytics for CEOc, Aging2.0, and Health Career Lab across multiple social platforms. Her contributions include website design, Mailchimp email marketing, and daily print and digital collateral. She also helped plan and promote the annual Aging2.0 OPTIMIZE conference, supporting growth in attendance from 100 guests in 2022 to 400 in 2023 through targeted advertising and outreach, all while keeping brand messaging consistent across the three organizations.
Aging2.0 Email Marketing
For Aging2.0’s OPTIMIZE conference, Katie designed the email campaigns that promoted the event to the Aging2.0 audience, including the CoverAGE newsletter, a Capital Connections exhibitor invitation, and the OPTIMIZE agenda release with a chapter ambassador call-out.
Kentucky ElderLaw
For Kentucky ElderLaw, Katie wrote two press releases covering firm milestones and designed digital advertisements for the firm’s social media platforms.
Carpet Mart
Katie assisted in designing digital and print brochures for Carpet Mart, including seasonal promotional pieces and the “myCarpetMart Connection” community newsletter, along with a digital advertisement for the brand’s social platforms.
